Seth Godin et les connecteurs

Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

http://www.ted.com/index.php/talks/seth_godin_on_the_tribes_we_lead.html

Un grand monsieur que je pille pour mes cours de marketing multimédias à la fac de droit-économie-gestion d'Orléans